Ministry of Agriculture, Animal Industry & Fisheries (MAAIF)
Official Launch of the Agriculture Policy Research Centre (APRC)
Project Background
Hosted by the Ministry of Agriculture, Animal Industry & Fisheries (MAAIF), this landmark event brought together researchers, government officials, diplomats, farmers’ associations, and development partners. The APRC was launched as a national platform to generate, analyze, and disseminate agricultural policy data to strengthen Uganda’s agri-sector governance.
treamCast Media was honored to provide full media coverage and live broadcasting services for the historic launch of the Agriculture Policy Research Centre (APRC) — a pivotal milestone in Uganda’s journey towards evidence-based agricultural policy development.
Objectives
🛠️ Scope of Media Services Provided
1. Live Streaming & Broadcast
Delivered multi-camera live streaming of the entire event, ensuring smooth transitions, crisp audio, and real-time coverage on government portals and YouTube.
Integrated branded graphics, slideshows, and speaker titles, maintaining a professional and informative broadcast for both national and international audiences.
Managed dual-platform streaming to reach diverse stakeholders including policymakers, academia, NGOs, and media houses.
2. Videography & Production
Captured high-definition footage of the full event, including the keynote speeches, unveiling of the research center, panel discussions, and audience interactions.
Recorded exclusive interviews with ministry officials, donor representatives, researchers, and farmers discussing the expected impact of APRC.
Captured cutaways and B-roll footage of exhibitions, research publications, and participants for future documentaries and media kits.
3. Photography
Provided live event photo coverage, focusing on:
Keynote speakers and VIPs
The ribbon-cutting / launch moment
Panel discussions, exhibitions, and audience engagement
Delivered a complete edited photo gallery for post-event reports, press releases, and ministry documentation.
4. LED Display & Sound Engineering
Installed LED panels for visual amplification of live camera feeds, presentation slides, and branding videos within the venue.
Provided professional-grade sound systems to support indoor speeches, panel mic setups, and open-area crowd engagement.
Handled on-site audio balancing and technician support, ensuring feedback-free, crystal-clear output throughout the event.
5. Post-Production & Media Packaging
Edited a 2-minute highlights video showcasing the spirit and significance of the launch.
Delivered a full-length documentary-style video featuring commentary, visuals, and event context for policy reference and archival use.
Created short-form content for use across social media, agricultural forums, and APRC’s upcoming website.
Key Features Delivered
🌟 Key Deliverables
Multi-Camera Livestream (YouTube & MAAIF Portal)
Edited Highlights Video (2 min)
Full-Length Launch Video (Documentary Format)
80+ Professionally Edited Photos
On-screen Graphics & Title Sequences
LED Display Integration and Live Audio Management
Our Approach
✅ Impact
Enabled real-time access to policymakers, researchers, and institutions unable to attend physically.
Strengthened visibility and legitimacy of the APRC on both national and regional stages.
Provided the Ministry with professionally documented media assets for future reporting, international collaborations, and communication strategies.
Showcased StreamCast Media’s ability to handle policy-driven, high-level government events with clarity, depth, and precision.
Results
6. Post-Production & Content Packaging
Delivered:
Event highlights film (3 mins): capturing tone, scale, and key messages
Full-length recording of the event (HD format) for MAAIF archives and APRC online platforms
Short video snippets (30-60 sec) for social media distribution
Motion graphics templates for ongoing APRC presentations
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